The Impact


Web-Based Malware Hurts Businesses:
Customer Loss, Brand Damage, Support Costs

When hackers exploit vulnerabilities of websites and infect users, the outcome could be devastating.

What Could Go Wrong

If your website suffers a malware attack...

  • Your users are at risk of getting infected with a virus
  • Your website loses customers and suffers brand damage
  • You and your customers are at risk of data theft
  • Your website is at risk of being blacklisted
Your valuable customers may get a virus downloaded to their PC by visiting and interacting with your site. The image below is an example of a fake anti-virus program that users may see if your web site gets infected.


fake anti-virus

 

In addition to loss of traffic, customers, and revenue, businesses can have their brand and reputation put at risk if their web site gets infected.

  • Customers that encounter malware on a web site may lose trust and confidence and are likely to warn others
  • News of Malware attacks are often reported in the media, on blogs, and on social networks (see example below from Twitter)

twitter note

 

  • E-commerce merchants and financial services companies risk having their customer data stolen

Infected websites are blacklisted by Google, Firefox, IE, and anti-virus companies, causing losses of traffic, revenue and brand

Dasient performed a survey of hundreds of webmasters in July 2009 and discovered that:

  • 40% of the respondents were blacklisted more than once
  • 73% of the sites remained blacklisted for more than one day
  • 48% of the sites lost at least 40% of their traffic, 16% lost over 80% of their traffic
  • 35% of the customers spent more than 8 hours fixing the problem
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