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Dasient Anti-Malvertising Solution (AMS)

Malvertising, or the placement of malware-laced ads into ad networks and publishers, has grown significantly over the past year. Almost every ad network and publisher, large or small, has experienced the familiar issue of malicious ads coming in from sub-syndicated ad networks.

Key problems that ad networks and publishers face due to malicious ads penetrating their network:

• Customer losses: Publishers complain to their ad network partner, and turn to competitors if problems persist. The ad network ultimately loses the trust, confidence, and business of its publishers. For the publishers, it's their users who are impacted and get infected. Many malvertising attacks are being reported in the press, creating long-lasting brand damage to an affected ad network or publisher.
• Technical costs: Once notified of a problem, technical resources within ad networks and publishers scramble to locate a single malicious ad among the many ads coming in from all of their partners and customers. Very often, after spending significant time and resources, the malicious ad still cannot be identified.
• Liability risks: Downstream publishers (or their users) may bring legal action against the ad network for damages suffered due to a malvertising attack.

Dasient has developed a comprehensive anti-malvertising solution for ad networks and publishers. Dasient's Anti-Malvertising Solution (AMS) will sample advertisements from the ad network's partners as well as publishers for malware using its malware analysis platform.

Product Highlights

• Quick setup - simply provide ad tags to Dasient to monitor
• Ability to scan ads at high frequency
• Instant alerts when a malicious ad is detected
• Full diagnostic report including:
  • Time and date of the attack
  • Ad tag that served the malicious ad
  • Trace of all redirects that were followed
  • Forensic information of the attack served

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Go to the Online Trust Alliance (OTA)

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